Revenue models in cinema, media, and television have also shifted dramatically due to the digital transformation. With the decline of print, beauty brands now allocate portions of their budgets to influencer partnerships. The film industry, once the dominant force in shaping beauty icons, has seen a shift in audience engagement with social media content creators. Television has also adapted by incorporating more diverse beauty representation, responding to audience demand for inclusivity. This digital shift has made it difficult for high-fashion magazines to sustain their influence and revenue streams.

Diversity, Equity, and Inclusion (DEI) initiatives have dramatically altered casting, storytelling, and narratives. Film and television now feature more inclusiveness in their casting. Storylines have evolved to focus more on diverse cultural experiences, challenging outdated tropes that once marginalized certain groups.

The #The MeToo movement has led to a reevaluation of power dynamics. Beauty icons in past decades were largely shaped by ‘boys club’ industries that prioritized unrealistic or hypersexualized portrayals. As a result of #MeToo, there has been a noticeable shift toward more agency-driven expressions of beauty, with celebrities embracing less objectified approaches. The fashion industry, once notorious for toxic work environments, has faced significant repercussions, with many brands addressing ethical labor practices and safer work environments. The movement has also emphasized confidence, individuality, and empowerment, defocusing a necessity for physical perfection.