TOP 10 • BEAUTY ICONS • 2024
The global perception of beauty has evolved significantly over the past decades, shaped by shifting cultural ideals, media representation, and social movements. In recent years, several countries have significantly influenced beauty norms on a global scale. South Korea, for instance, has revolutionized the industry with its K-Beauty trends, emphasizing delicate features and a youthful aesthetic embodied by figures like Park Bo-young. Meanwhile, Latin American countries such as Colombia, represented by models like Sara Orrego, have gained recognition for celebrating curvier physiques and sultry, vibrant aesthetics. Eastern European nations, including Ukraine and Poland, have also emerged as beauty powerhouses, with figures like Valeria Kovalenko and Milena Bilska blending classic elegance and modern glamour. These regions have shifted the global narrative, proving that beauty is fluid and influenced by cultural heritage and evolving societal ideals.










































































































